{"id":2982,"date":"2016-08-15T15:46:14","date_gmt":"2016-08-15T13:46:14","guid":{"rendered":"https:\/\/dafcom.it\/demohttps\/smetar\/?p=2982"},"modified":"2018-07-31T15:48:13","modified_gmt":"2018-07-31T13:48:13","slug":"new-food-shopping-way-2-2","status":"publish","type":"post","link":"https:\/\/old.smetar.it\/en\/2016\/08\/15\/new-food-shopping-way-2-2\/","title":{"rendered":"APPLE STORE EVOLUTION"},"content":{"rendered":"

Apple takes the ‘store’ out of retail locations.<\/em><\/strong><\/h4>\n

Retail brands like Apple want to change the touch and feel of brick-and-mortar, and they’re doing it by making their locations seem less like, well, a store.<\/p>\n

When customers walk into an Apple retail location, they don’t look for the words “Mac” or “Apple.” What consumers notice is the big apple icon with a small bite taken out of it, and the signature white, open space design of the stores. By dropping the word “store” from its branding, Apple is refining a marketing strategy\u00a0that aims to make taking a trip to Apple an experience.<\/p>\n

It’s a natural move for the retailer and it aligns with recent efforts to introduce entertainment and special events. But Apple’s emphasis on community isn’t a unique concept. More and more retailers are striving to make brick-and-mortar shopping a personalized, sensory experience, by adding food,\u00a0lights, interactive attractions and digital platforms so that customers feel comfortable, stay longer and keep adding to their basket.<\/p>\n

Apple, as a successful consumer technology brand with a long-standing online strategy, may be in a better position than most to deliver on the community ideal and make a seamless transition from the old store model.\u00a0But in the end, of course, Apple or any other retailer will only stick with a concept for as long as it drives sales and customer loyalty.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple takes the ‘store’ out of retail locations. Retail brands like Apple want to change the touch and feel of brick-and-mortar, and they’re doing it by making their locations seem less like, well, a store. When customers walk into an Apple retail location, they don’t look for the words “Mac” or “Apple.” What consumers notice […]<\/p>\n","protected":false},"author":1,"featured_media":2987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-2982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.smetar.it\/en\/wp-json\/wp\/v2\/posts\/2982"}],"collection":[{"href":"https:\/\/old.smetar.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.smetar.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.smetar.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/old.smetar.it\/en\/wp-json\/wp\/v2\/comments?post=2982"}],"version-history":[{"count":0,"href":"https:\/\/old.smetar.it\/en\/wp-json\/wp\/v2\/posts\/2982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.smetar.it\/en\/wp-json\/wp\/v2\/media\/2987"}],"wp:attachment":[{"href":"https:\/\/old.smetar.it\/en\/wp-json\/wp\/v2\/media?parent=2982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.smetar.it\/en\/wp-json\/wp\/v2\/categories?post=2982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.smetar.it\/en\/wp-json\/wp\/v2\/tags?post=2982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}